Technology Start-up in Aviation

Posted by RayMach Media on 27th April 2017

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RayMach has introduced its media blog where we capture interviews of Aviation experts and some significant news of aviation industry. Having said that, we initiate with the first interview of our Co-Founder and CEO who is keen to provide better technology to the industry. Let’s find out more about his experiences and thoughts.


1. Why does any Low Cost Carrier require automation & optimization of their processes?

Low Cost Carriers’ prime objective is being profitable while still being economical to their consumers. Since they cannot afford to have a setup like any high end airline, they have to optimize their processes in such a way that they minimize their dependency on manual efforts as much as possible. Since software is a technology which can reduce the manual intervention in any industry, they would reach out to such forms of advancement. If they reduce unnecessary dependency on their manual processes and optimize them, they can save on a lot of resources like manpower & finance. Also, customer experience will certainly become better, which is the sole aim.

2. In India, a lot of regional airlines are emerging. Considering there is a deficiency of aviation consultants, how do you see yourself as a fit in this industry?

Yes, there is a scarcity of aviation consultants and if we look at the progress of Indian aviation industry then we will realize that the new airlines today do not possess much expertise when it comes to upgrading their systems with the latest technology.

RayMach Technologies is not only a software company but it also provides business consultancy to the airlines & airports and helps them in bridging the gap between IT and aviation. We provide expert training to all our employees regarding various airlines and airport processes which equips them better while dealing with all sorts of queries from the clients. We help our clients make better and informed choices.

3. There are lot of IT-Aviation software companies which already have an established market. How do you create opportunities and prove that you are different from other giants?

Like I said before, we are not only a software company but we are consultants as well. It is true that there are big companies out there which have an established market but their products are so expensive that any new or mid-level airline can barely afford any of their software. In fact even the big airlines spend a fortune on them which can considerably be reduced. These companies do give these airlines the desired software but they are quite rigid when it comes to modifying the system as per client requirements. The cost for a minor modification is so huge that generally the client ends up withdrawing his requirement.

I mentioned earlier that low cost carriers (LCC) are inclined towards saving cost and if they spend all their money on a single system then they would struggle to sustain themselves. We, on the other hand, emphasize on quality with economy. You can call us your LCCs or Low Cost Consultants who provide you with better quality and latest technology at a considerably low cost. Of course, a fantastic user-experience is complimentary.

4. What’s your take on Indian commercial aviation?

The recent introduction of UDAN which is a regional air connectivity scheme (RCS) will make flying affordable for a lot of people by connecting unserved and under-served airports in India. This has introduced a lot of regional airlines in the country and marked India’s growth at the fastest pace in comparison to the rest of the world. There are 5 airlines who have been awarded the routes under UDAN policy and this is certainly going to revolutionize the market.

Nobody had thought 5 years back that tier3 and tier4 cities will get flight connectivity by 2020. Everyone was witnessing the downfall of aviation market 6 years back and here we are now, creating ripples in the market. India has a lot of potential and indeed there is no shortage of funds. There are lot of businessmen in Gujarat who trade on daily basis and require quick transport within the state. Ventura Air connect made this possible for them and supported their business by giving them quicker means of travel. Similarly there are some new airlines in southern India as well which are disrupting the market. SpiceJet has an edge there as they have a large fleet of Q400 aircrafts which are great for regional connectivity but at the same time we can see some small airlines trying to make their space as well in the region. Interestingly, we will see a drastic drop in the flight fares due to the fierce competition and soon we shall be travelling at a lot more cheaper cost.


5. Do airlines believe in Start-ups and their capabilities?

The start-up culture is relatively new to the IT-Aviation industry and hence airlines look down at start-ups as inexperienced fellas. Already established companies have set rules and policies and become pretty reluctant to change over the years whereas a start-up combines the knowledge of fresh minds that are flexible to change and bring great ideas to the table as well. They might be new but you can never undermine their potential & capabilities.

Service based companies in IT-aviation today do not have much to offer because of the lack of industrial expertise at their end which is highly required in aviation unlike other domains. While on the other hand, a product based industry shows confidence and capability to find its space in the market. If you combine both together then you will have a hybrid industry which is significantly inclined towards innovation. That is why we introduced RayMach which creates great ideas with their suite of products and helps airlines nurture their vision at every step with their subject matter experts in the most economical way. What’s more? We give you value for your hard earned money.


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